Effective Date: May 25, 2018
Cactus Mart has made this privacy notice to disclose privacy practices that Cactus Mart uses on our website at https://www.cactusmart.com and all subdomains associated with it. The privacy policy was made in regards to how our web site collects information including disclosures required by CalOPPA and GDPR. Continued use of this site constitutes as consent of this privacy policy.
Information
Cactus Mart is the primary owner of information collected on this site. We collect information through analytics and through information that is voluntarily provided by you through email or through direct contact. We will not sell or rent this information.
We use this information to offer you better customer service and to see where to make improvements to the site’s interface. Or we use said information, such as an email, to respond when direct contact is requested. We will use third parties to offer convenient customer service that might use your information as well.
We offer a mailing list that you sign up for where we may contact you via email to inform you of sales, new products, and other updates regarding Cactus Mart. You can request to be removed from this email using the footer of the email you received or you can contact us. Cactus Mart or one of our third parties might contact you in the future regarding privacy policy changes. You can also directly unsubscribe by clicking on the appropriate link(s) below:
– Unsubscribe from online shop email list
– Unsubscribe from website and general email list
When you visit our online shop, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
California Do Not Track Disclosures
Cactus Mart does not alter the Cactus Mart site based on the Do Not Track request at this time. To opt out of Pinterest visitor retargeting, you must go through your browser’s Do Not Track feature or your Pinterest personalization settings.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
– Facebook
– Google
– Bing
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Third Parties
Cactus Mart uses third parties to complete certain tasks such as mailing list management and analytics. These third parties are subject to their own privacy policies and may potentially gather your information. The following is a list of third parties services we use on the Cactus Mart web site:
• Google (Analytics, Maps) – Privacy Policy
• MailChimp – Privacy Policy
• Adobe (Typekit) – Privacy Policy
• PayPal – Privacy Policy
• Etsy – Privacy Policy
• Pinterest – We will share your information with Pinterest to measure ad effectiveness: Privacy Policy
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here.
We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
Google Analytics
The Cactus Mart site uses Google Analytics as a tool for customer service, marketing material, product improvement, and understanding our demographics. The data obtained from this service includes information about the user of the Cactus Mart site such as location, age, gender, and interests. We learn about behavior on the site such as navigation flow and time spent on specific pages. Analytics also shows search data related to how the user happened upon Cactus Mart’s site such as search keywords, link acquisitions, and social media acquisitions. We also learn about the type of device/os/browser used. We want to make sure our site works well for everyone and that the content we create is specifically catered to our customers.
As stated earlier, users of the Cactus Mart site and other sites like it can opt out of Google Analytics using a tool called Google Analytics Opt-out.
You can learn more about Google’s privacy policy at How Google uses data when you use our partners’ sites or apps.
Cookies, Demographics, and Interests Data
By using this website, you consent to, the storing and accessing of cookies through Google products. Analytics collects Demographics and Interests data from the following sources: Third-party DoubleClick cookie.
When we talk about “Personal Information” in this Privacy Policy in reference to using our online shop, we are talking both about Device Information and Order Information.
When you use our online shop we collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Your Control
Cactus Mart gives you the choice to opt out of any contact at any time. The third parties we use have different procedures for opting out of contact, but you can get into contact with Cactus Mart and we’ll be sure to help out best we can. You can do the following at any time by getting into contact with us: Request access to your personal information, update your personal information to keep it accurate, request to delete your personal data, request to stop processing your data, request your data be delivered to yourself or a 3rd party, or object to any automated decision making that may impact you.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Registration
In order to receive certain services from Cactus Mart such as our mailing list, you must first complete the registration form. Registration requires to give certain information (such as name and email address). This information is used to contact you about the products/services on our site in which you have expressed interest. At your option, you may also provide demographic information (such as gender, age, or location) about yourself, but it is not required.
Orders
We request information from you on our order form. To buy from Cactus Mart, you must provide contact information (like name, email address, phone number, and shipping address) and financial information (like credit card number, expiration date, billing address). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we’ll use this information to contact you. We refer to this information as “Order Information”.
We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies may potentially retain, share, store or use personally identifiable information for any secondary purposes beyond filling your order.
Security
Cactus Mart takes precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Information that is collected is transmitted using encryption services. The “https” in our web address shows that the Cactus Mart site is encrypted with your browser.
Cactus Mart also takes extra steps to ensure data collection offline takes place such as only letting a select few employees deal with information and keeping sensitive information under lock.
Links
This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Surveys & Contests
From time-to-time our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. For Google Analytics data, we store that information for 26 months.
Notification of Changes
Whenever material changes are made to the privacy notice, we’ll let users know on our Privacy page. Users can request to sign up for emails notifying them of privacy policy changes by emailing Cactus Mart at sales@cactusmart.com.
If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at (760) 363-6076, via email at sales@cactusmart.com, or by mail using the details provided below:
Cactus Mart
[Re: Privacy Compliance Officer]
49889 29 Palms Hwy
Morongo Valley, California US 92256